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Absolut
To launch Absolut Vodka Rock Edition, Irish Distillers wanted to create an interactive display in Dublin Airport. They invited Fire to design a unit which would house an LCD screen, a PC with keyboard, a webcam and the product itself. We devised a solution which attracted attention, creating huge consumer engagement with the launch. The whole display was kept right on-brand with the inventive use of sleek, contemporary materials and cool lighting effects.
